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Chipotle Mexican Grill Inc considers opening ‘Better Burger’ chain as it looks for ‘growth seeds’

Even as it mulls expansion, burrito seller Chipotle is trying to recover from a food-safety crisis that erupted last year.

Chipotle Mexican Grill Inc. may be engaging in the burger business.

Chipotle, that has already committed to two smaller chains, is considering opening another restaurant concept focused on hamburgers, said Chris Arnold, a spokesman for the Denver-based company. The organization filed a trademark application this month for the name “Better Burger,” based on the U.S. Patent and Trademark Office website.

“It’s a rise seed idea we are exploring,” Arnold said within an e-mail. “We’ve two non-Chipotle growth seeds open now — ShopHouse and Pizzeria Locale — and have noted before the Chipotle model might be put on a wide variety of foods.”

Even as it mulls expansion, the burrito seller is trying to recuperate from the food-safety crisis that erupted this past year. The company a break down series of E. coli and norovirus outbreaks, driving away customers and spurring an investigation by the Centers for Disease Control and Prevention. The fallout is ongoing: Same-store sales tumbled 26 per cent in February, and also the company expects to report a loss in the first quarter.

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