Chipotle Mexican Grill Inc launching $10-million program to help farmers ensure safety of food

Chipotle Mexican Grill Inc., seeking to recover from an E. coli crisis that dragged down sales and profit, will start a course aimed at helping suppliers maintain food-safety standards.

Chipotle is spending around $10 million to finance your time and effort, co-Chief Executive Officer Steve Ells said throughout a ending up in employees on Monday. The cash will be accustomed to help local farmers offset the costs of new tests and food-safety protocols, he explained.

“The cash will be accustomed to provide safety support and education that’s necessary to meet our standards,” he explained inside a clip which was broadcast through the Periscope app.

Chipotle continues to be can not regain its footing following an E. coli outbreak that sickened dozens and brought attention to previous installments of customers getting sick. The crisis has battered Chipotle stock price and crushed its sales, which dropped 36 per cent in January.

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Chipotle has apologized to make customers ill and updated its protocols, saying the alterations can make the restaurant chain a business leader in food safety. The organization has insisted that it may regain its sales and margins, with a marketing pitch aimed at luring customers back to its restaurants slated to start this month.

The U.S. Centers for Disease Control and Prevention recently announced its investigation into the E. coli outbreak had concluded, briefly giving investors hope that the worst was behind Chipotle. But the chain also faces a criminal probe that comes from a norovirus outbreak in August at certainly one of its restaurants in California.

Chipotle temporarily closed its stores on Monday to carry the ending up in employees. They are scheduled to reopen at 3 p.m. local time.

Bloomberg News