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Why investors need to read between the lines of rumour and news

Joe Chidley: The short-lived run-up in oil prices last month is an example of how the lines between news, rumour and noise are getting blurrier all the time - making following old investing adages a dodgy enterprise.

Here’s an investing rule for you: Be skeptical of pearls of wisdom. Any “pearl” that can be summed up in six words or less might have the advantage of making life easier, but often that’s about it, and following these bits of the usual understanding too closely can be a recipe for disappointment.

How to conquer rate of interest uncertainty if you’re investing in stocks

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It’s accepted as dependent on proven fact that markets hate uncertainty. Most investors, given an option, like to understand what they’re coping with, and the smart ones (e.g. Warren Buffett) seek out companies that offer steady cash flows, a sustainable competitive advantage and the financial strength to withstand storms.

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Take “Buy low, sell high,” for example. Sure, it sounds good. But what’s your meaning of low? Exactly what do you mean by high? There might be a higher to follow your selling, or perhaps a lower to follow your buying.

Another adage often bandied about in stock trading is “Buy the rumour, sell this news.” It basically assumes that asset prices will increase in anticipation of news developments (the rumour phase), and decline following news developments as investors place their profits. Therefore the time to “get in” is throughout the rumour phase, when there’s high upside to news developments.

In a world of nearly instantaneous news dissemination, of course, the lag from a rumour and a little bit of actual news gets smaller all the time. What seems like rumour soon becomes noise, which before long begins to seem like news. The media cover the noise, that isn’t really news. Even when the actual rumour has been largely discredited or undermined by other developments, the noise can persist, and continue to have an affect on asset prices.

Consider the short-lived run-up in oil prices around the end of recently, when benchmark WTI briefly neared US$34 a barrel. To my mind, it’s an example of the way the lines between news, rumour and noise are becoming blurrier all the time – making following old investing adages a dodgy enterprise.

If you remember, the move came amid speculation the Russians and/or the Saudis and/or the whole Organization of Petroleum Exporting Countries (OPEC) were open to production cuts to create stability to grease markets.

The supply of the speculation was a comment from Russian Oil Minister Alexander Novak on Jan. 28. He told reporters that OPEC had proposed a five-per-cent cut among major oil producers (OPEC and non-OPEC members, like Russia, included), and implied that the proposal was being led by Saudi Arabia. Or, rather, when asked whether this proposal had originate from Saudi Arabia, he didn’t say no.

The result: a flood of reports the Saudis and Russia were about to agree with 5 percent solution, and benchmark crude prices jumped almost 10 per cent.

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